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Începe anul 2023 în forță! Asta ne spune Google, îndemnându-ne să participăm la peste 150 de cursuri puse la dispoziție în mod GRATUIT!

Vrei să cunoști fundamentele marketing-ului digital? Ai 26 de module ce îți vor lua aproximativ 40 de ore de învățat și ce te recompensează de asemenea cu un certificat de absolvire care să ateste cunoștințele tale! Restul cursurilor sunt fără certificare, însă de mare folos pentru munca online. Ca exemplu de cursuri utile vă menționăm: Asigură-te că te găsesc clienții online, Promovează-ți afacerea prin reclame online, Conectează-te prin instrumente mobile cu clienții, Înțelege comportamentul online al clienților tăi și multe multe altele! Cursurile sunt în Lb. Engleză și pe cele trei etape de dificultate: Începător, Intermediar și Avansat.

Găsește și tu aceste cursuri accesând următorul link: https://learndigital.withgoogle.com/digitalworkshop-eu/courses

Veteranul serviciu de hosting (& more) pe nume MxHost, a fost preluat din data 1 Octombrie 2021 de către H88 Web Hosting SRL din București. Aceștia au trimis e-mailuri astăzi pentru a-i notifica pe clienți de schimbarea de nume a brand-ului, respectiv cyber_Folks!

Domeniul cyberfolks.ro este în lucru, după cum se poate observa pe ROTLD. H88 Web Hosting SRL este o societate pe piață din anul 2015 iar profitul net înregistrat în anul 2021 a fost de 1.809.206 lei, conform website-ului listafirme.ro.

Vor da lovitura cu noua preluare? Vor rămâne clienții vechi fideli noului brand? Timpul o va spune!

De ceva timp, compania Pantone dictează trend-ul culorilor, iar Internetul pare să îndrăgească tare mult asta! Uite că aceștia au anunțat de curând noua nuanță pentru noul an. Pentru 2023, culoarea anului este…Viva Magenta. Cei de la Pantone descriu culoarea precum mai jos:

Vibrând cu vim și vigoare, o nuanță înrădăcinată în natură, descendentă din familia Roșului, demonstrând un nou semnal de forță.

Este întradevăr o culoare accesibilă, foarte elegantă la un bluzon sau tricou…însă, cum ar arăta în Online? Din punctul nostru de vedere, ar da foarte bine pentru un website de Construcții, Service sau chiar un hotel Elegant. Cum va fi folosită această culoare? Vom aștepta noul an și noile proiecte!

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Uniunea Națională a Barourilor din România dispune de o nouă platformă oficială în care se regăsesc până în prezent peste 10.000 de avocați din toate barourile țării. Platforma cautavocat.ro este un proiect Binario.

Într-o emisiune recentă televizată, avocatul Sergiu Capisizu, membru în Consiliul UNBR a declarat că:

Deosebirile față de celelalte platforme sunt fundamentale. Este prima care este asumată de UNBR. Nu negăm existența în piață și a altor platforme, dar nașterea acesteia (cautavocat.ro) a fost dictată tocmai de existența unora care ofereau servicii intitulate ca fiind avocațiale, dar fără să existe posibilitatea de a controla în mod efectiv dacă cel care prestează activitatea este sau nu avocat. Ca atare, în acest fel cetățeanul poate fi lesne indus în eroare, printr-o publicitate agresivă dar cu rezultate îndoielnice în planul intereselor juridice.

Această nouă platformă oferă un mod unic de afișare a avocaților, promovându-i în mod transparent și obiectiv, permițându-le avocaților înscriși să își completeze singuri profilul ce conține detalii despre meseria practicată, detalii despre studii și specializări, fotografii, șamd.

Platforma oferă utilizatorilor garanția consultanței juridice în condiții de legalitate de către avocați și în conformitate cu normele deontologice care guvernează profesia. Găsiți alte detalii relevante pe această temă pe pagina oficială a UNBR.

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We're not the first to say it, and we won't be the last: Online content is diverse, but many types of topics will be displayed for you to…get angry!

Why? A bit of psychology first. It all most likely starts with the Placebo Effect and the Nocebo Effect. We often hear about Placebo: a positive but fake thing that influences your mood for the better. But, Nocebo is more...powerful! It has been clinically proven that a group of people who are given a placebo pill and are told that the pill will do them good will have positive reactions in the body in large numbers. On the other hand, if these people were given a pill and told that the pill would make them sick, they felt sick in the body in even greater numbers—predominantly—even though the pill was usually only one that contained sugar and harmless elements. This is Nocebo.

Without needing to cite any reliable source but just a Google search - this time - it can be learned that Facebook itself used negative mechanisms to get the user to have a (negative) reaction to a post and interact with her (being motivated more by negativ – nocebo). Ba chiar raportul de știri negative este de 2 la 1. Mai multe reactions, mai mult interaction, mai mult reach, mai profitabil ulterior pentru companiile mari. Simplu.

So, the decent advice in this case is always one: Be careful what you read and get informed from several sources before you have an emotional reaction!

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Every client ever: I want to be on the first page of Google! Well, let's see what this means and if it is possible and how!

It's (somewhat) understandable that a potential client would ask us to get on the first page of Google. For example, when you search for "service Constanta" on Google, you would like to get to the first page, of course, but it's not that easy! p.s. By the way, that automotive-service.ro on the first page of Google is "put" there by our company. Modesty modesty, but a little praise doesn't hurt!

To get on the first page you need to tick some important factors:

1. A good SEO

By calling a good company (or even a neighbor who knows everything and IT too, why not?) you have a chance to get on the front page. The condition is always the same: That person or that legal entity has to prove that they have done this before and they have to prove that they know how.

2. Competition

It's not exactly easy to compete with the Competition. If there are many people in your market fighting for the same domain, you may not stand out as much if they are much older or much bigger or with a bigger Marketing budget. But this is relative. Read on!

3. A good business model

Come what may, a Marketing firm has no way to outline your Business and Sales profile. Not normally. If YOU as a company don't know how to attract customers, any third-party help on the Online side will not help you that much to achieve some Profit goals.

4. A good SEO

We're repeating ourselves a bit here because there are really some technical underpinnings that can help you come out ahead. A continuously optimized website can dethrone even a bigger and better business like yours online! How? The secret of the trade let's say but overall... a good knowledge of IT and online marketing techniques of the entity working for you. But be careful! That might take 3 months or 6 months or 12 months. It depends on many factors, but it's almost guaranteed to be a long-term result!

5. You're already on the first page of Google!

There is a possibility that you can overcome the fierce competition in your city or region through a peculiarity of the business. Do they sell many building materials in your area? So what do you do differently? Maybe you are a manufacturer of building materials, and this will send you to the front page! So, if someone didn't find you on the first page of Google when searching for "iron concrete craiova", they might find you first on the Google page for "production iron concrete craiova". And from there, there's a good chance your business will rank higher in Google searches for multiple types of keywords, depending on how many people interact with your business and the quality of your offline business, which translates into online relevance !

However you take it, the general idea……….is not always a particular one. Sorry to disappoint! It is complex, yes. However, it is also quite clear for a company like ours how the method of success should be applied! For questions and clarifications, contact us with confidence!

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A Deepfake is something very interesting and at the same time something very terrifying. This means a video that shows us a person who in fact………….isn't really the person that we see.

The most famous Deepfake is the one from 2018, where an actor named Jorden Peele makes a deepfake that shows President Obama as the protagonist of a video broadcast on YouTube. It was downright incredible and it set the tone for the alert that other people might do this in the future, but the purpose was an evil one.

This video was made by combining multiple footage with multiple moments showing President Obama in the frame. From here it was possible to combine a set of gestures and visual emotions that, together with a good vocal imitation, generated a fake video or a so-called deepfake.

Moving on to the year 2022, see that this "weapon" is put into practice. The news tells us that the mayor of Berlin had a video call with the mayor of Kyiv, only that the latter...wasn't really him in the footage. It seemed to be him in the video, he had a similar voice, but it was all a deepfake, for political purposes and to receive undue amounts of money. Digital warfare is already being used and we have been warned about it since 2018 by a comedian. How ironic, considering the same previous quality of the current president of Ukraine.

Can we spot a Deepfake?

According to a security report by AVG, report released in late June 2022, there are a few signs that a video is deepfake:

strange blinking – it seems that the people appearing in a deepfake video did not correctly generate the natural ability to blink (in the video with Obama, the blinking part seems quite well done, although everything is on a blurred background);
facial movement that is jerked – because the digital man is built from video frames from many different scenes, the image can "jump", and that would obviously spoil the naturalness of the facial movement;
color tone shift – again, due to the set of frames from different days and times of the character, some movements (although suitable as a mime) may even in a micro-gesture display a different natural color tone from footage supposedly taken in a controlled setting with constant light;
a strange mix of several facial expressions – with more complex facial expressions, a combination of adjacent frames could appear that simply betrays the video compilation used for the deepfake.

Is this important to know? Categorical! These technologies open new horizons in the world of Scams and can evolve in countless ways both for the purpose of political destabilization and in ways of stealing economic data or harming individuals. Time shows us that nothing is impossible in the field of Technology and the Internet, so it remains for us to be the first and most vigilant!

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The trend of e-commerce has been an upward trend for years. It has some simple reasons behind it and some others not so simple to understand without some technical know-how behind it. Let's find out what they are!

A notable growth of this online sector has been predicted by experts for 2018, according to Forbes. At that time, the positive trend of online shopping could be seen, with many merchants investing in technique and technology for the online sales process. For example, a "fashion" of the time was the implementation of a chatbot, a robot with automatic messages for your website, which would more easily guide the potential customer to the desired answer or to the desired section.

After these predictions, there were also some lines drawn near the end of 2018. Some experts concluded some strong points of the growth of sales on the Internet:

1. Adaptability to mobile phone

People have given the old computer to the mobile phone which is good for everything. As a result, the websites that did not transform in a responsive way to these devices, had to lose. Many understood this and did not stop to research, quickly investing in their platforms and…coming out in profit.

2. Easiness

Shopping online is simply effortless. Generally, casual. People have started to learn the systems, they have started to learn the merchants and they have more confidence and dexterity in making an online purchase. If the websites also know how to make the shopping and check-out process as simple as possible, success results!

3. Variety of products

Online you can find a wide variety of products, which are usually not found in physical stores. This is a plus that leads to the growing trend of e-commerce.

4. Smart Offers through Technology

Behind the scenes of a modern website, it better analyzes the buyer's intent and can more easily generate a product or a selection of products for them, based on their behavior. Automating some processes through filters, tags and any other ordering element, provides speed in the decision process and greater success in making the final transaction.

ROMANIA

In Romania, a 13-15% increase in the e-commerce sector was estimated, according to the words of the executive director of the Romanian Association of Online Stores, namely Florinel Chiș. He adds that there was also a 50% increase in card payments, falling within the pace of consolidation seen in 2022.

So, the future will be more and more digital, and with the evolution of technology and the increase of easy access to the Internet, the field of online shopping will take an increasingly pronounced shape, also showing particularities of shopping preferences for any country in particular. We are still at the beginning!

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A very serious type of cyber attack is the ransomware attack. As the name suggests, it involves a hacker gaining an advantage against you and demanding a sum of money from you to stop the attack.

Lincoln College in the United States of America, a school with a history of 157 years, has not withstood two things: The Covid Pandemic and Ransomware Attacks. According to the Malwarebytes blog, in December 2021, this school, which was already suffering from low enrollment in its classes due to the Pandemic, was attacked by hackers and the school's data was encrypted. In order for the information to be decrypted, the hackers demanded various sums of money from which the Lincoln school paid a ransom for the data at a price of just under 100,000 US dollars, according to CBS News. However, the school remains closed and a donation strategy is being attempted to restart the engines, but the future doesn't look too bright for them.

As strategies to apply against such attacks, Malwarebytes recommends measures such as:

authentication through several factors (confirmation, e-mail, pin, phone number...);
installing an antivirus on the computer system;
updating software, to avoid security breaches;
regular back-up of files;
training for employees, regarding the field of IT security.

Out of the blue, for some time Windows 10 saves some images in JFIF format instead of the traditional JPG. This has been most clearly seen for some time with the Whatsapp application. If you try to upload a JFIF image directly to a website, it will not work.

Why is this happening? Most likely due to some Windows 10 update, which thought it was easier to handle a .jfif than a .jpg. It's annoying though.

The picture above should be easy enough for IT and Computer enthusiasts to understand, but we explain what it refers to below:

The change to Whatsapp is more of a change to Windows, which will also affect Whatsapp. To solve the problem, press the Windows key and the R key together and enter the Run command panel. Here you type "regedit" and you will enter the DNA of your system. Here, you need to find the location:

Computer\HKEY_CLASSES_ROOT\MIME\Database\Content Type\image/jpeg

You could even try to go that route with Copy-Paste. Double-click on Extension and change what's there from .jfif to .jpg. The solution should work without requiring a system restart.

Good luck!

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Does online content make you angry? That's what it wants!

I want to be on the first page of Google!

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What's the story with the Deepfake videos?

Online orders on the rise in 2022

Ransomware attacks shut down a school in the US

How to change JFIF pictures to JPG pictures on Whatsapp

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