The trend of e-commerce has been an upward trend for years. It has some simple reasons behind it and some others not so simple to understand without some technical know-how behind it. Let's find out what they are!
A notable growth of this online sector has been predicted by experts for 2018, according to Forbes. At that time, the positive trend of online shopping could be seen, with many merchants investing in technique and technology for the online sales process. For example, a "fashion" of the time was the implementation of a chatbot, a robot with automatic messages for your website, which would more easily guide the potential customer to the desired answer or to the desired section.
After these predictions, there were also some lines drawn near the end of 2018. Some experts concluded some strong points of the growth of sales on the Internet:
1. Adaptability to mobile phone
People have given the old computer to the mobile phone which is good for everything. As a result, the websites that did not transform in a responsive way to these devices, had to lose. Many understood this and did not stop to research, quickly investing in their platforms and…coming out in profit.
2. Easiness
Shopping online is simply effortless. Generally, casual. People have started to learn the systems, they have started to learn the merchants and they have more confidence and dexterity in making an online purchase. If the websites also know how to make the shopping and check-out process as simple as possible, success results!
3. Variety of products
Online you can find a wide variety of products, which are usually not found in physical stores. This is a plus that leads to the growing trend of e-commerce.
4. Smart Offers through Technology
Behind the scenes of a modern website, it better analyzes the buyer's intent and can more easily generate a product or a selection of products for them, based on their behavior. Automating some processes through filters, tags and any other ordering element, provides speed in the decision process and greater success in making the final transaction.
ROMANIA
In Romania, a 13-15% increase in the e-commerce sector was estimated, according to the words of the executive director of the Romanian Association of Online Stores, namely Florinel Chiș. He adds that there was also a 50% increase in card payments, falling within the pace of consolidation seen in 2022.
So, the future will be more and more digital, and with the evolution of technology and the increase of easy access to the Internet, the field of online shopping will take an increasingly pronounced shape, also showing particularities of shopping preferences for any country in particular. We are still at the beginning!