The last few years have seen a lot of changes in the online world, but - as the story goes - some things never change. We have many search engines in this world, but only Google is relevant to the social diversity found in the world. As a result, we're left with that age-old question: What does Google like best?

Relevance

The most important aspect that Google is looking for to help you in the end is Relevance. A website needs to be relevant for a reader or a possible customer. Google wants to be efficient in what it does, so it wants to give people a quick and "on target" result through a search. That generates interest, that generates revenue, that's what Google likes. So your website must be Relevant. That mostly means a generous description of the featured product or service, original and non-duplicated content just for the sake of filling the pages. In short, this aspect is very important for your presence in Google.

Links

Links from your website have another relevance. Everything is interconnected these days, so if there is a physical location, you need to create it on Google and add it to the website if necessary. If you have social media pages with your business, link to them, as Google sees them well through its tools and those of its partners. Do you have a whatsapp number? Even Facebook asks you for it! Add it! Links build a complete picture of your company.

Technical situation

Last but not least, make sure you have a good technical condition of your website. Many websites that had a good position in Google remain behind today because they are not... taken care of. A website is a living organism, which must be constantly monitored. A simple mistake like SSL (security) can sabotage your good position in Google.v

So let's make Google or Bing or others happy and plan our future online project well!